Business Analytics – A smarter approach to increase your profitability and ROI
With the help of the right analytics, you can uncover new markets, new audience niches, sales opportunities, areas for future development and much more. Sales and marketing analytics are essential to unlocking commercially relevant insights, increasing revenue and profitability, and improving brand perception. A competitive analysis is a critical part of your company marketing plan. With this evaluation, you can establish what makes your product or service unique–and therefore what attributes you play up in order to attract your target market. By applying engineering analytics across the business, manufacturers can reimagine how they design, produce and deliver new products and services that resonate with customer needs and preferences. By using social media analytics, you can find out what your target audience needs and how your content is perceived compared to the content provided by other companies
Combining our subject matter expertise with the latest advancements in Big Data and data science, Expedien offers services in developing several Business Analytics solutions that deliver information to the proper audiences within and beyond your enterprise and help them leveraging data into actionable insights. Some of these include:
Marketing Analytics
- Campaign Effectiveness
- Market Mix Model and Marketing ROI
- Brand Positioning
- Social Network Analysis
- Trend/Time-series Econometrics
- Customer-Level Profit Analysis
- Scenario/Sensitivity Modeling
Customer Analytics
- Customer Segmentation
- Sentiment Analysis
- Customer Engagement and Loyalty
- Linking Customer Behavior to Marketing Inputs
- Cross Sell / Up sell/Switch sell
- Churn Analysis
- Customer-Level Profit Analysis
Sales Analytics
- Sales Forecasting
- Trade Promotion Effectiveness
- Market Basket Analysis
- Buying Trends and Patterns
- Sales Force Effectiveness
- Territory/ Resource Optimization
Competitive Analytics
- Competitor Products
- Next-Generation Rollouts, Product specifications, Service offerings
- Comparative Sales Analytics
- Benchmark Pricing Structures, Distribution Channels, Supply Chain
Engineering Analytics
- Inventory Optimization
- Sourcing Analytics
- Warranty Analytics
- Demand Forecast
- Operations Management (optimum number of stores)
- Spend Analytics